Since starting BuiltLean in 2010, I’ve written several articles to help you eat less sugar and learn more about how harmful sugar can be to your waistline and health.
For example, I wrote 7 Tips to Reduce Sugar Cravings, How Much Sugar Should You Eat?, and 5 Shocking Facts About Coca Cola to name just a few.
But I have never come across a way to immediately stop sugar cravings, until now.
My sister-in-law, Arianne Perry, is the President & COO of a company called Crave Crush, which has created a simple lozenge that eliminates sugar cravings. It’s hard to believe, I was certainly skeptical. I’ve tried it, and it works.
The following is a review of Crave Crush so you can learn more about how it works and try it yourself. I also give you some ideas to fit this product into a healthy lifestyle if you struggle with sugar cravings.
What is Crave Crush?
Crave Crush is a lozenge that looks and tastes like a breath mint, which dissolves in your mouth to dull your perception of sweetness.
Crave Crush is made from all-natural, plant-based ingredients – gymnema, zinc, sorbitol, and mint – it takes only seconds to start working as the lozenge dissolves on your tongue and about 3-minutes to fully dissolve. The sugar stopping effectiveness of one lozenge lasts 30-60 minutes.
Crave Crush just launched January 1, 2017 after several years of research & development and is available in two sizes: a 15-count and 60-count.
The Story Behind Crave Crush
Crave Crush is the brainchild of Rob Goldstein who is the co-founder of Gotham Asset Management, a renowned New York investment firm. After his workouts and periodically during the day, Rob experienced intense sugar cravings. In an effort to find a solution, he met with preeminent taste and smell experts who told him of a plant that blocks the sense of sweetness – gymnema sylvestre – from Southeast Asia.
Thinking he may have found a way to curb his cravings, Rob went to his local pharmacy to try gymnema sylvestre capsules. His excitement soon turned to disappointment when he wasn’t prepared for the extreme bitterness. Rob knew he needed to create his own formula.
Rob hired Arianne to form a team and create a formula that minimizes the bitterness of the gymnema sylvestre plant while maintaining the sweetness-inhibitor properties. This special formulation became known as Crave Crush.
Over two and a half years of tweaking the formula, Rob lost 15 pounds. Rob told me, “Crave Crush is a powerful tool to help you eliminate junk food from your diet. But it’s not just ice cream and candy. It also curbs cravings for foods you wouldn’t normally associate with sugar”.
Read more at: http://www.builtlean.com/2017/04/04/crave-crush-review/